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That, along with the do it yourself movement, he added, has in some
cases “been detrimental to the traditional security dealer. ”He called Defenders’ revenue growth in the face of that increased competition
“very aggressive and ahead of the curve. ”One element that has helped home security companies continue to thrive in the face of the DIY movement, Ward said, is monthly monitoring charges. “Recurring monthly revenue is where a good number of security companies get the majority of their revenue,” he said. But Defenders doesn’t have that luxury. In its arrangement with ADT, the latter gets all the monitoring revenue.